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In the early 1950s the venerable Panerai Radiomir was accompanied and later replaced by the Panerai Luminor. Although the Luminor preserved the Radiomir's emblematic watch case and dial it also incorporated several design advances including a matchless bridge with a matchless mechanism for locking the crown (the feature is so matchless that it is now trademarked by Panerai) and an 8 day power reserve that greatly reduced the frequency with which the crown would require to be wound.
Panerai's wrist watches were reserved exclusively for military clients until the finish of the 1980s. Although Panerai began selling directly to the public in the early 1990s, it was only after its 1997 acquisition by the Richemont Group - the same entity that manages the Cartier and IWC brands - that the brand began to garner wide international attention. Seizing on the giant potential of the Panerai legacy, Richemount re-introduced the historical Panerai Radiomir and Panerai Luminor models in their manual form and launched its own contemporary collection of automatic watches inspired by the classic lineages. Today Panerai is one of the most coveted and revered brands in the contemporary watchmaking industry. With its matchless aesthetic identity, compelling historical legacy, and reputation as a brand favored by sophisticated aficionados it is tiny wonder that the ranks of Paneristi have grown so dramatically around the globe.
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